Link building services for sports betting


Acquiring links in the sports betting niche for your online betting site can be tough. We have reliable, high-quality sports betting sites with your name on them.

Link building for £300 per link

Relevant backlinks that grow your online business!

Link building pricing made easy


  • All links from 25 to 70 DR
  • Minimum 5 links & 30 day turnaround
  • 500 word article included
  • Account manager strategy & support
  • No duplicate links built & live tracker
  • Bulk discounts on 20+ links ordered

6 Month LINK project

750 links & counting for sports betting sites that have seen a 137% increase in organic keywords

We have extensive experience landing strong links for our sports betting clients to grow their sites and improve rankings. Leading sports betting companies work with us because they trust us to provide the best results.

Our process for sports betting links

We’ve worked with some of the world’s leading brands, and we’ve gained a lot of SEO, marketing and eCommerce knowledge over the years. We provide a fast turnaround of links with continual communication.

Set link metrics, number of links & anchors

The sports betting niche is highly competitive, but with Niche Inbound, you can set all your link metrics, from trust and citation flow to organic traffic, domain authority and rating. Once you’ve determined your metrics, tell us the anchors and the number of links you want per month. Need help with anchor text? Your dedicated account manager can help you with this.

You approve websites and content we provide

Once the metrics and anchors are set, we’ll provide you with a list of sites that fit the metrics you’ve outlined. You’ll have access to our Google sheet tracker so you can easily approve or reject the sites, along with the content for guest posts. Don’t worry – all the sites we’ll show you are completely genuine, high-quality websites that haven’t featured in your backlink profile.

We outreach and get your links live!

Once we’ve got your approval, our team will use our wide network of contacts to land those links for you. Links usually go live within 2-4 weeks, as we work on a monthly basis. You’ll be able to view the links that are live and ready to view in the Google sheet tracker.

Strong websites in the sports betting niche require quality content

These are some of the websites we work with in the sports betting niche. We prioritise quality, setting a high standard for the content we produce for guest posts.

Awesome links for happy customers

We’ve worked with some of the world’s biggest brands, making many SEO, marketing and ecommerce managers happy. Expect a quick turnaround and constant communication, every single time.

Tomas Gvazdauskas
Tomas Gvazdauskas
Off-Site SEO Specialist, Surfshark
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Thanks to Niche Inbound, we were able to rank some of our English landing pages on the first Google search page. As it is becoming a lot harder to make an impact on the search engine, agency proved impossible is possible and helped us skyrocket. Communication with the team is flawless, and having to go from initial meetings to get the project going, took no time until the results started coming in.
Ryan Murton
Ryan Murton
Director of Organic Acquisition
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They have solved all problems we have faced with awesome media placements leading to incredible rankings. The quality and scale of the backlinks that they provide each month are of the quality we need. Link building is tough in a lot of different niches, but do not seem to have any problem with this. I would recommend to anyone in a similar industry to myself, they’re superstars!
Elsebeth Hansen
Elsebeth Hansen
Organic Acquisition Manager, LeoVegas
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This was an easy choice for us to make and one we have not regretted! With their fantastic and creative content that showcased their skill and workmanship and a vast amount of outreach possibilities and options across markets, including content syndication - we were able to connect and interact more with our potential player base and further grow our opportunities.
Oliver Dickinson
Oliver Dickinson
Senior SEO Executive
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Having worked with the team for a number of years now, we’ve been thrilled with the services they’ve provided us. They have always taken great care in order to listen to our feedback and cater to our needs on a month to month basis. Not to mention we’ve seen great results off the back of their work!
SEO Specialist, Moving Company
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Thanks to Niche Inbound’s work, one of our positions is now ranking first on Google, and the other ones have also improved significantly. I’m impressed with Niche Inbound’s general SEO knowledge. They’re also a marketing agency, so they have an excellent and impressive understanding of what people want and what results they like to see.
 Laura Stagg
Laura Stagg
Head of Marketing, Drinkstuff
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The results we have seen speak for themselves, and we have seen huge increases across the board. We have worked with them on producing content and link building to help improve our organic traffic which has seen great results.
Harman Bhamra
Harman Bhamra
Head Of Ecommerce, Express Pharmacy
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I've been impressed with the ability to understand the challenges that the business faced at the time and adjust accordingly. This has been done with excellent levels of communication, transparency. Quite simply this is how I would expect a high-level agency to work!
Owner, Web Development Company
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Niche Inbound’s transparency and honesty are excellent. When working with other SEO providers, there’s always the fear that they could potentially use black hat tactics that could penalize our site. However, we don’t worry about that with Niche Inbound, and we’re sure that the quality of their work is great. Overall, they excel at doing their job and delivering great results.

Sports betting link FAQs

Link building is critical to SEO success, helping to drive organic traffic to your site. It’s particularly important in competitive industries, such as sports betting. When link building is combined with on-page SEO, technical SEO foundations and high-quality, relevant content, link building can be an incredibly effective way of improving organic traffic.

Google and other search engines value quality, relevance and authenticity. While spammy link building practices can work, they should never form part of an organisation’s strategy. Over time, it can hinder your SEO success.

Link building today is akin to great digital marketing. Businesses that understand its value and know how to put it into practice are the ones who succeed. This process of acquiring links from other sites to your own is a long-term strategy that achieves fantastic results. Search engines use links to crawl the web, crawling the links between pages on your website and between other sites which builds the network we know as the world wide web.

Link building in the sports betting industry can be complicated, as it’s a competitive market and one that some can view as controversial. At Niche Inbound, we have strong relationships with bloggers, journalists and webmasters in the sports betting industry, which means we’re able to acquire high quality links in this challenging sector.

Google’s algorithms are incredibly complex and constantly changing, but something that remains consistent is the role of links. They’re key to how search engines determine which sites will rank for which keywords. It’s one of the most important tactics in SEO because links serve as a signal to Google that your site is an authoritative resource.

There are a few important things to consider when you’re building links. Not all links are created equal, so you need to focus on high quality, relevant sites that are viewed as trusted resources. A link from a high traffic authoritative site such as The Washington Post, for example, will have a greater impact on your rankings over a newly built site with limited traffic. Focusing on earning links from sites with a high domain authority will give you the best results, and tools like SEMRush can pull this data for you to make the right choice.

What experience does Niche Inbound have in the sports betting niche?

We’ve worked with some of the fastest-growing companies in the world. From LeoVegas to Betway and Vitabiotics, we specialise in working with niche industries and sites of all sizes. As sports betting link builders, we specialise in this industry and can help you achieve great success. Every one of our clients has different metrics and strategies to focus on, so we work hard to help them build a tailored backlink profile that improves traffic.

Is the sports betting niche competitive?

The sports betting sector in 2021 reached a market size of over $210 billion worldwide. There are approximately 197,000 employees worldwide, with almost 31,000 businesses. With most countries participating in legal sports betting, it’s becoming harder to stand out which is why it’s vital for smaller sports betting companies to find effective ways to grow. This is where online betting has come into its own – through link building and digital PR, it’s possible for smaller businesses to compete with larger companies.

Sports betting links are more expensive than most other sectors, as it’s a more complex industry to acquire links in and there are stricter content guidelines around this topic. Bloggers and journalists can be more cautious around the links they have on their site when it comes to this niche, so this sometimes requires a higher fee, more in-depth content or restrictions around links. More of our time, as a result, is spent ensuring these sites accept sports betting-related links and that the content is within guidelines.

Do you write topical sports betting content?

We have a wealth of knowledge about the sports betting sector. We always immerse ourselves in the industries we work in, and sports betting is no exception. We stay up to date on the latest trends and changes in the industry, so our content and links are always relevant. You can see our content for examples of what we can produce, whether it’s sports betting guides, the latest gameweek roundups and more.