Not sure if you’ve given link building for SEO enough time? The fact that link building is (still) a crucial component of your “off-page” SEO, which is essentially all the things you do away from your website to raise your search engine ranks, may surprise you. So, if you haven’t already, it’s time to make link development the centrepiece of your SEO marketing plan.
Link building is unquestionably more complicated than just publishing links to your domain all over the internet. This haphazard strategy won’t improve your ranks. Instead, you should balance your approach and create connections with other authorities, only adding links when they are worthwhile and pertinent to users.
With all of that in mind, here are ten benefits of link building for SEO…
1. Links give you credibility
Links lend credibility to your website by serving as outside indicators of the authority of your domain. Google wants to give users the most pertinent results. It incorporates “authority” to do this. Your credibility factor increases with the quantity and quality of links pointing to your website.
Google operates under the premise that trustworthy sources would link to your content since it will improve their users’ experience. Five high-quality connections will always exceed 50 low-quality ones, so try to only build links from reputable websites, which can include link exchanges and backlink inserts.
It’s also important to consider the amount of domains from which you are linking back; it’s preferable to receive 10 links from 10 separate authoritative domains rather than 10 from a single one.
2. Google ranks your site based on links
Over 50% of Google’s ranking factors are not taken into account if link building is not done. No matter how fantastic the content on your site is, Google places a lot of importance on links. In fact, without links, it is practically difficult for Google to rank your site. More backlinks than your rivals are necessary if you want to rank higher than them.
Engage in actions that Google’s algorithms deem favourable, i.e., efforts to establish worth and authority. Produce original material, then distribute it. To improve outcomes, develop linkages that are reliable, diversified, and pertinent.
3. Backlinks will get you an increase in web traffic
One of the best methods for luring relevant audiences from authoritative websites in the business is link development. You can increase traffic from outside sources, which is a good sign of the health of your website, by focusing on relevant topics and audiences.
4. Improved site metrics
If you are knowledgeable about SEO, you will be familiar with words like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and others. By increasing these measures, you can improve the overall health of your website. This will increase exposure and visibility.
5. More sales and improved revenue prospects
Greater potential for revenue generating results from higher metrics and more traffic. More potential clients will find you since your website will rank higher in search results. This implies you’ll be able to sell more goods and services and open up new revenue streams.
6. Better connections within your niche
Following Google’s advice, concentrating on constructing links within your industry niche can help you not only generate relevant links but also forge closer relationships with key people in your industry. Other forms of collaboration may become possible as a result of this.
7. Promote yourself as an authority figure
Naturally, you want your brand to lead your sector, and persistent link-building can assist you in achieving this. You’ll see increased sales and revenues as a brand leader, since you’ll be viewed as a reliable authority. You’ll be the organisation that controls talks in your industry as an authority voice.
8. A continuous source of referral traffic
You should continue to receive consistent traffic from a permanent link you’ve established on a reputable website. Contrast this with conventional approaches of marketing and advertising: after an advertisement expires, you no longer receive traffic. You can guarantee that your website will receive traffic from outside sources in the long run by creating high quality backlinks.
9. Increased visibility and exposure
It can promote trustworthy lead generation in addition to using link building to improve search rankings. Link building will assist you, for instance, if you wish to contact people in a new geographic area by increasing awareness there. This may have a significant beneficial effect on your company and aid in building your reputation as a reliable brand.
10. Lower bounce rates
Bounce rate is described by Google as “The number of single page sessions”, in other words, the quantity of site visitors who came to one page of your website before leaving without exploring the remainder of it. Think about internal linking as well as outbound links when link building because the combination helps your backlinking appear more natural. Internal links make it easier for visitors to navigate your content and for Google to navigate your website. By making it easier for people to find the material they’re looking for, you may increase the amount of time spent on your website and decrease bounce rates.