How Long Does It Take To See Link Building Results?

How long does it take to get results from link building? The majority of SEO professionals concur that if you employ effective link building techniques, you’ll start to notice benefits in anywhere between 3 and 12 months. However, there are a few things to keep in mind when figuring out how link building could affect your rankings and how long it might take.

The Link Building Process

A backlink is any link that leads to your website from another website. Backlinks function like online votes for your website. They inform Google that other people consider your website to be significant enough to mention. Google gives your website greater authority and values the more backlinks it has. Simple! So, a conventional link building campaign looks something like this…

Research: To locate other websites that are already performing well for your target phrase, you conduct some keyword research.

Outreach: Your request for a backlink is made. You may, for instance, write a guest post for them on their website or direct them to a valuable online tool.

Backlink: They publish on their website a link to yours.

Indexing: Search engines like Google index the new backlink and adjust search rankings accordingly.

Creating the first links alone could take months, depending on how quickly you can locate trustworthy websites that will connect to yours. There is a lag time between the time you obtain the backlink and the time Google’s algorithm crawls it.

The time it takes to see results will vary greatly, from the initial link building procedure through indexing backlinks to changing search rankings. However, there are a few techniques to quicken the procedure…

Link Building Accelerators

Here are the elements you need to consider if you want to take all possible action on your end to expedite the effects of your link building efforts:

Backlink relevance:

If backlinks are topical to your website, they will be more effective. Google will not give them much weight if they are not. Even if you have a thousand backlinks, they won’t help you if they are all from unrelated websites.

Backlink quality:

Backlinks are not created equally. High-quality backlinks come from authoritative websites (DA). This indicates that Google gives them a lot of credit and that they may delegate some of their authority to you. Additionally, you want to confirm that backlinks are not labelled as “no follow.” This instructs Google to stop giving your website authority. Fortunately, “no follow” links are uncommon and the websites that do provide them wouldn’t significantly boost your score.

Link velocity:

The rate at which you create backlinks is known as link velocity. Naturally, you’ll get quicker effects if you can acquire a large number of backlinks quickly. Creating viral content is the best approach to enhance link velocity. Of course, predicting what will go viral is difficult. However, content that goes viral usually has great production value, a gripping narrative, and touches viewers’ emotions.

Backlink target keyword:

Competitive keywords’ backlinks will produce fewer and slower results. So, concentrate on low-competition terms. You’ll notice quicker results. Additionally, be careful to support the keywords you’re seeking to rank for with original content. Having merely backlinks to your keywords won’t help you rank for them.

Backlink anchor text:

A link’s visible text is known as the anchor text. Typically, links don’t display the complete URL. Instead, they are included in some descriptive text. If the anchor text is an exact or partial match to your target keyword, that will improve the backlink’s quality. But don’t go overboard. Google’s Penguin algorithm filters out excessive amounts of exact-match backlinks.

White Hat vs. Black Hat Link Building:

Google penalises “Black Hat” practices, which are unscrupulous and unethical link building methods. So make sure you follow “white hat” link building strategies by complying with Google’s guidelines, or you could jeopardise your site’s standing.


Sitemaps enable Google to comprehend the organisation of your website. Less frequently indexed sites take longer to reap the benefits of link building. So make sure to add one to the HTML server’s root directory. You’ll eventually notice results if you adjust your link building strategy for the aforementioned elements. particularly if your rivals aren’t doing the same. However, when your site competes with prominent websites that already have a large number of high-quality backlinks, you will eventually start to notice declining returns from link development. Sites on the first search engine results page (SERP) are therefore more difficult to replace.

If after a while you’re still not seeing the results you want, it may be time to reevaluate your backlink strategy by performing a link audit to start tracking your backlinks. But always keep in mind link building is a long-term investment that only pays off over time, and not easy, if it were easy, everyone would do it. Link building takes diligence, consistency and effort.