Niche-specific backlinks can be your holy grail for increasing your rankings on Google’s search engine results page (SERP).
When discussing “niche” and “relevant backlinks,” we’re referring to links relevant to the industry your website exemplifies. As basic as it may sound, executing this SEO strategy can be an extremely effective tool for your business.
Niche-relevant backlinks are an essential element of link building that can be incredibly advantageous to authority and search engine ranking. They are far more beneficial than regular links regarding improving rankings. When you use niche-relevant backlinks correctly, you can strengthen your website’s authority, improve conversion rates, and enhance online engagement.
Since niche-specific link building has many benefits, why not take the plunge and get your feet wet in the links world? Let’s get you started!
What Are Backlinks?
Backlinks are external links that direct visitors to your website. They can take the shape of text, images or videos. The greater the number of backlinks you gain from other websites, the more established and credible Google’s algorithm will consider your website to be. As a result, search engine rankings for key terms related to your content will boost significantly!
Building backlinks from dependable websites will give you a higher ranking on Google than from random sources. Additionally, suppose the website’s niche is similar to yours, and its keyword selections align with yours. In that case, this link-building strategy can prove even more effective in achieving better search engine rankings.
Why Are Niche Relevant Backlinks Important?
Backlinks are nothing revolutionary in the digital marketing world, but more than simply having links is required. That’s why niche-appropriate backlinks have become crucial for achieving success online.
Obtaining niche-specific backlinks should be at the top of your list if you want to optimise your website and reach Google’s first page for a keyword. These links give search engines credibility and authority regarding your products or services. Adversely, sites that appear as “spam” in Google’s algorithm can harm your rankings and overall organic traffic. And you don’t want that.
How To Build Links In Your Niche
Getting niche-specific backlinks to your site is often the best link-building strategy. You can create opportunities to get high-quality backlinks on your website in different ways. These include:
1. Broken Link Building
If you’re looking to target broken links on websites and replace them with your own, this is known as broken link building. When selecting the perfect sites for such a strategy, it’s essential that they are reliable, have well-written content, and align with your niche.
For example, if you discover a broken link on someone’s website, why not reach out to them and let them know about the issue? You can suggest that they replace it with your links. By doing this, both parties will benefit: the website owner or business avoids sending their clients astray while simultaneously receiving one of your links pointing back to their site!
Three steps to broken link building are:
- Unearth pages relevant to your industry that needs fixing using the Broken Link section in Ahrefs.
- Connect with the website owner and alert them of the faulty link.
- Suggest your link as a substitute for the broken one.
2. Finding Blogs Using Keywords
For many niche blogs, you can use Semrush’s Keyword Magic Tool, Also Asked or Answer The Public. This enables you to find questions asked so that you can search and scour the SERPs for sites.
You should search for informative content that you could implement into your writing. When exploring these keywords, combine them with UK and US Google searches. The results from page 3 onwards should give you your potential guest post sites.
Health & lifestyle keyword examples:
- How to lose weight fast?
- How many pounds in a stone?
- How long does covid last?
- How many calories should I eat a day?
- What is the Keto diet?
- How to get rid of stretch marks?
- Pelvic floor exercises?
- How much water should you drink a day?
3. Ahrefs’ Content Explorer
Using Ahrefs’ Content Explorer is one of the best ways to find guest blogging opportunities. It offers a comprehensive database of websites that allows you to outreach easily and find guest blogging opportunities. Content Explorer provides detailed information about each website’s Domain Rating and other SEO metrics. Here’s how to get started with Ahrefs’ content explorer:
- Log in to your Ahrefs account and select Content Explorer from the dashboard.
- Input your query into the search bar at the top of the screen. For example, if you’re looking for “guest post opportunities,” type that into the search bar.
- Once your query has been processed, Ahrefs will list websites that match your query criteria. You can refine your results by applying filters such as domain rating and the number of referring domains.
- Click on individual websites to view additional SEO metrics and links to any existing guidelines they may have for submitting a guest post. If the website looks promising, follow their submission guidelines and send your pitch!
4. Creating High-Value Content
Creating content that is both engaging and beneficial for readers can exponentially draw the attention of websites in your niche. As a result, you will gain backlinks from these sites without paying anyone. This technique organically generates high-quality links which highly valuable to your organic visibility.
Crafting captivating yet meaningful content is only half the equation. Consider investing in social media marketing or using your social channels to leverage more visibility.
One of the most effective types of content you can produce is Evergreen. Evergreen content is a highly sought-after asset that remains useful and pertinent long after its publication date. It rarely has to be updated and always offers value for your audience, unlike news pieces which can quickly become irrelevant.
This content could be:
- Guides
- How-to posts
- Lists
5. Hire link-building services
Link-building services like Niche Inbound can help get trust-worthy backlinks to your websites.
Link-building is a vital part of SEO, but executing it can be tricky and time-consuming. Hiring an experienced link-building agency can save time and ensure better results. Specialists can build links quickly while also helping maintain relevance for your website over the long term. They are also up to date on current trends in search engine algorithms, so you don’t have to worry about keeping track.
Investing in experts instead of taking on the responsibility yourself will help focus resources more effectively on core business operations while maintaining quality and success with link-building efforts.
Getting niche-specific, including guest posts, HARO, link inserts & exchanges – is a great way to boost your website’s visibility and SEO rankings. However, getting the right links for your website can be challenging. The five tips discussed in this article will help you get more quality backlinks and give your website an edge over the competition. With strategic planning and hard work, you should get effective results in no time.