Link building services
for casinos, gambling & igaming


Acquiring links in the casino, gambling and iGaming niche for your site can be a challenge. We at Niche Inbound have relationships with genuine casino and gambling sites, waiting for you.

Link building for £250 per link

Relevant backlinks that grow your online business!

Link building pricing made easy


  • All links from 30 to 70 DR
  • Minimum 5 links & 30 day turnaround
  • 500 word article included
  • Account manager strategy & support
  • No duplicate links built & live tracker
  • Bulk discounts on 20+ links ordered

6 Month LINK project

35% increase in organic traffic and more than 400 links built for online casino, gambling and igaming sites

Some of the largest casino, gambling and iGaming companies, and agencies that work with them, trust Niche Inbound with their monthly link building – and with good reason. Time and time again, we successfully land strong links to help businesses in this industry grow their site.

Our process for casino, gambling and iGaming links

Throughout working with some of the world’s biggest brands, we’ve gained a lot of praise from SEO, marketing and eCommerce managers. We deliver a fast turnaround and high quality links, with constant communication to keep you informed every time.

Set link metrics, number of links & anchors

We appreciate the challenges your business faces when acquiring links for the casino, gambling and iGaming industry. But we make it easy to tailor the links to your needs. You can set all your link metrics, whether organic traffic, domain authority and rating, or trust and citation flow. Once set, you can then decide on the number of links you want per month, as well as your chosen anchors. Unsure which anchors to choose? Your dedicated account manager can support you with this.

You approve websites and content we provide

Once you’ve told us the metrics you want to set and the anchors you’re using, we’ll provide you with a list of sites that fit with those metrics. Using our Google sheet tracker, you’ll have the opportunity to approve or decline these sites, as well as the content for the guests posts. All the sites we use are 100% genuine websites that have never featured on your backlink profile.

We outreach and get your links live!

When you’ve approved the links and content, and you’re happy to proceed, our team will start working on landing those links, using our strong relationships with webmasters, bloggers and journalists in the industry. Typically, this part of the process takes between 2 to 4 weeks as we work on a monthly basis. You’ll be able to see which links have gone live using the Google sheet tracker, and look forward to seeing positive growth for your own site.

Strong websites in the casino, gambling and iGaming niche require quality content

Here’s a selection of websites we work with within the casino, gambling and iGaming niche. We take pride in the very high standards of content we produce for our guest posts.

Awesome links for happy customers

We’ve worked with some of the world’s biggest brands, making many SEO, marketing and ecommerce managers happy. Expect a quick turnaround and constant communication, every single time.

Tomas Gvazdauskas
Tomas Gvazdauskas
Off-Site SEO Specialist, Surfshark
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Thanks to Niche Inbound, we were able to rank some of our English landing pages on the first Google search page. As it is becoming a lot harder to make an impact on the search engine, agency proved impossible is possible and helped us skyrocket. Communication with the team is flawless, and having to go from initial meetings to get the project going, took no time until the results started coming in.
Ryan Murton
Ryan Murton
Director of Organic Acquisition
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They have solved all problems we have faced with awesome media placements leading to incredible rankings. The quality and scale of the backlinks that they provide each month are of the quality we need. Link building is tough in a lot of different niches, but do not seem to have any problem with this. I would recommend to anyone in a similar industry to myself, they’re superstars!
Elsebeth Hansen
Elsebeth Hansen
Organic Acquisition Manager, LeoVegas
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This was an easy choice for us to make and one we have not regretted! With their fantastic and creative content that showcased their skill and workmanship and a vast amount of outreach possibilities and options across markets, including content syndication - we were able to connect and interact more with our potential player base and further grow our opportunities.
Oliver Dickinson
Oliver Dickinson
Senior SEO Executive
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Having worked with the team for a number of years now, we’ve been thrilled with the services they’ve provided us. They have always taken great care in order to listen to our feedback and cater to our needs on a month to month basis. Not to mention we’ve seen great results off the back of their work!
SEO Specialist, Moving Company
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Thanks to Niche Inbound’s work, one of our positions is now ranking first on Google, and the other ones have also improved significantly. I’m impressed with Niche Inbound’s general SEO knowledge. They’re also a marketing agency, so they have an excellent and impressive understanding of what people want and what results they like to see.
 Laura Stagg
Laura Stagg
Head of Marketing, Drinkstuff
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The results we have seen speak for themselves, and we have seen huge increases across the board. We have worked with them on producing content and link building to help improve our organic traffic which has seen great results.
Harman Bhamra
Harman Bhamra
Head Of Ecommerce, Express Pharmacy
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I've been impressed with the ability to understand the challenges that the business faced at the time and adjust accordingly. This has been done with excellent levels of communication, transparency. Quite simply this is how I would expect a high-level agency to work!
Owner, Web Development Company
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Niche Inbound’s transparency and honesty are excellent. When working with other SEO providers, there’s always the fear that they could potentially use black hat tactics that could penalize our site. However, we don’t worry about that with Niche Inbound, and we’re sure that the quality of their work is great. Overall, they excel at doing their job and delivering great results.

Casino, gambling & iGaming link FAQs

In SEO, link building is a vital component for success. It’s essential for driving organic traffic to your site, particularly in a competitive industry such as this. When combined with strong technical SEO foundations, optimised content and a great user experience, link building can be a highly effective way to boost organic traffic. Link building is the process of acquiring links from other websites to yours, providing a simple way for users to navigate between pages on your website and for search engines to crawl the web. 


Today, something search engines value over virtually anything else is quality, relevance and authenticity. Low quality, spammy links may work, but they certainly shouldn’t play any part in an SEO strategy for any organisation who wants to build long-term search success. Link building is akin to great digital marketing – the businesses that value it are typically the ones that win in the long-term. 


Link building in the casino, gambling and iGaming niche can be difficult, because it’s a competitive market and gambling can be a somewhat controversial topic. This makes it harder to secure strong links from sites, as website owners can be stricter about the content on their site. However, at Niche Inbound, we have great relationships with bloggers and webmasters in this sector, making us one of the go-to link builders in the industry.

Google’s algorithms are notoriously complex and continually changing but something that always remains consistent is links. Links are the way that search engines determine which sites rank for which keywords, and it’s how they understand which sites are quality resources. Websites which have a high number of quality backlinks tend to earn a higher spot in the search results. 

Whether you’re building links for CBD sites, business, or finance, there are several factors that you need to consider when building links for casino or gambling sites, but the main thing to know is that links are not created equally. A link from an authoritative, trusted website will have a bigger impact on your site than a link from a low quality or a newly built site. Focus on building a backlink profile that features links from high domain authority websites – tools like SEMRush can steer you in the right direction when it comes to finding these sites.

What experience does Niche Inbound have in the casino and gambling niche?

We’ve worked with some of the biggest names in this industry, from LeoVegas to Betway and The Winners Enclosure. When it comes to the casino, gambling and iGaming niche, we’re specialist link builders and we work with sites of all sizes and with different metrics.

Is the casino, gambling and iGaming niche competitive?

The casino and online gambling industry reached a market size of $231 billion worldwide in 2021, and over one million workers were employed at 5.3 thousand organisations worldwide. As the number of countries around the world participating in legal betting, it’s becoming harder for smaller casino, gambling and iGaming businesses to stand out in this sector. But with Niche Inbound and services like link building and digital PR, you can compete with those larger organisations. 

When it comes to links building services in the UK for the casino, gambling and iGaming niche are more expensive than other sectors, because of the controversy surrounding gambling which can make some site owners more cautious about the links they use. The extra time taken to source strong websites that accept gambling-related links and producing content that’s within their guidelines means that these links command a higher fee.

Do you write topical casino, gambling and iGaming content?

We do! Everyone on our team, from account managers to writers and outreachers, is passionate about the casino and gambling niche, and we immerse ourselves in every industry to ensure we’re always staying on top of the latest casino, gambling and iGaming news.