If achieving editorial links is the prime objective for many website owners, then getting editorial links from strong domains is nirvana! But how do you land them? And what even are editorial links?
Let’s find out…
What are editorial links?
An editorial link is a hyperlink to your website that appears on another website; it usually appears on a major publication, however it can also appear on more specialised websites. This kind of link results from posting trust-worthy, valuable material that promotes your business to a wider audience.
Outreach vs editorial links
Some of the most popular sorts of links for SEO are manual links. In order to do this, you must manually approach bloggers and website owners and ask them to link to you (aka blogger outreach).
You must be contacting those who are relevant if you want to provide folks a reason to link to you. They won’t understand why you are asking for a link if you are contacting people who are not affiliated with your sector.
Editorial links will be more difficult to obtain than manual links, but this is what increases their value.
Not every link is created equal!
The influence of a link depends on a number of variables, not the least of which is the standing of the website it is located on. Quality, relevance, and trust are the three key elements and they are given top priority by search engines. Always concentrate on these three factors as they will help you generate quality links organically.
You’ll be able to tell that a destination website is a strong domain if its content substantially resembles the content of the webpage that is referring to it (common keywords are used in page names, body copy, and anchor text, for example).
A link that receives a lot of shares from various users suggests a webpage that is relevant; your website speaks out loud. Social signals are becoming more and more significant in the trust signal. Strong quality signals are sent by domains with high domain authority and a solid track record.
What should I be aiming for?
1. The link is contextually related to the page on which it is found (for example, a link to “car maintenance tips” on a website that specialises in accounting software is a warning sign, especially with the latest Google Penguin update).
2. The link takes people to a webpage that is pertinent to the source page, i.e., the link is in the correct context; otherwise, you risk having high bounce rates and pleading with search engines to downgrade the link.
3. The link uses anchor text that is keyword-rich and appropriately indicates where it is leading users.
4. Both visitors and search engines can see the connection (cloaking or hiding links smacks of poor usability or deliberate spamming)
5. To ensure smooth user experience, the link loads to the destination URL successfully.
6. The link can be followed, meaning the “nofollow” attribute is not present.
7. The link’s origin should preferably have high domain authority and trust, as well as social signals.
How to find strong domains
1. Audience suitability
Focusing on quality entails creating links with websites that offer material and/or goods and services that are pertinent to the subject matter of your website. Evidence suggests that links have a stronger propensity to drive traffic when there is a logical connection between the domains rather than just serving as a weak ranking indication. The greater the demographic fit between your current website’s visitors and the audience of potential linked domains.
2. The domain’s past
The Whois record can be used to determine this information, as well as the duration of the domain’s registration and any earlier incarnations. The history can then be checked to ensure that there hasn’t been a murky past with unscrupulous domains that keep resurfacing under different names.
3. Domain credibility
The domain authority of the external domains linked to your website is taken into consideration by search engines when evaluating the link ranking signal. Therefore, it is in your best interest to give link partners with established domains priority. That doesn’t imply you should ignore domains with low authority right now; if they are pertinent and you anticipate a growth in their web presence, they might still be valuable. However, outdated domains with low authority that have remained constant over time and are doing nothing to update them don’t offer a good prospect.
Although it can take time, building backlinks is worthwhile. Recognise that it’s a continuous process. Do not overburden oneself, just develop a plan and follow it. Any SEO strategy must include backlink building. By implementing the strategies in this article, you can create links to strong domains that will attract traffic and raise the search rating of your website.