How To Convert Unlinked Mentions Into Backlinks

Backlinks are a cornerstone for building authority and improving your website’s ranking on search engines. However, acquiring high-quality backlinks can be a challenging and time-consuming task.

One often overlooked method is converting unlinked mentions into backlinks. This technique involves identifying instances where your brand or content is mentioned without a hyperlink and then reaching out to request that the mention be turned into a backlink. This detailed guide will take you through the process step by step.

What Are Unlinked Mentions?

Unlinked mentions occur when your brand, product, or content is referenced in an article, blog post, forum, or social media post without a corresponding link back to your website. These mentions are valuable because they indicate that your brand is already being discussed and recognised, which makes the process of requesting a backlink more straightforward compared to cold outreach.

Why Are Unlinked Mentions Important?

  1. Existing Recognition: Since the site has already mentioned your brand, there is a higher likelihood that they will agree to link to you.
  2. SEO Benefits: Backlinks from reputable sites can significantly improve your search engine ranking.
  3. Increased Traffic: Backlinks can drive referral traffic to your website, potentially leading to more conversions and engagement.

Steps to Convert Unlinked Mentions into Backlinks

Step 1: Identify Unlinked Mentions

The first step in this process is to find instances where your brand or content is mentioned without a backlink. There are several tools and methods you can use:

Google Alerts

Google Alerts is a free tool that sends you notifications whenever your specified keywords are mentioned online. To set up Google Alerts:

  1. Go to Google Alerts.
  2. Enter your brand name, product names, and any other relevant keywords.
  3. Customise your alert settings (e.g., frequency, sources).
  4. Monitor your email for notifications of new mentions. is a more advanced tool that tracks mentions of your brand across the web, including social media platforms. It offers a comprehensive analysis of these mentions and can help you identify unlinked mentions more efficiently.


BuzzSumo allows you to search for content that mentions your brand or relevant keywords. You can filter the results to show only those mentions that do not include a backlink. To use BuzzSumo:

  1. Go to BuzzSumo.
  2. Enter your brand name or keywords into the search bar.
  3. Use filters to identify unlinked mentions.
  4. Export the list of mentions for further analysis.

Step 2: Verify the Mentions

After gathering a list of potential unlinked mentions, the next step is to verify them. This involves:

  1. Checking Relevance: Ensure the mention is relevant to your brand and aligns with your values and messaging.
  2. Assessing Authority: Evaluate the domain authority of the website. High-authority sites are more valuable for backlinks.
  3. Reviewing Content Quality: Examine the quality of the content where your brand is mentioned. High-quality content on reputable sites is preferable.

Tools for Verification

  • Moz: Moz’s domain authority checker can help you assess the authority of the site.
  • Ahrefs: Ahrefs provides comprehensive SEO analysis, including domain authority and backlink profiles.
  • SEMrush: SEMrush offers insights into the website’s traffic, authority, and backlink profile.

Step 3: Prepare for Outreach

Before contacting website owners, preparation is key:

Craft a Compelling Message

Your outreach email should be:

  • Polite and Professional: Always maintain a courteous tone.
  • Concise: Get straight to the point while being clear and comprehensive.
  • Persuasive: Explain why adding a link would be beneficial to them and their audience.

Personalise Your Approach

Avoid sending generic emails. Personalisation demonstrates that you’ve done your homework and increases the likelihood of a positive response. Mention the specific article and the context of the mention.

Include Relevant Information

Provide all necessary details to make it easy for the recipient to add the link. This includes:

  • The exact location of the mention.
  • The URL of your website or the specific page to be linked.

Step 4: Conduct Outreach

Effective outreach is crucial for converting unlinked mentions into backlinks. Here are some best practices:

Be Polite and Professional

Begin your email by thanking the author or website owner for mentioning your brand. Acknowledge their work and express your appreciation.

Highlight the Benefits

Explain how linking to your site can benefit their readers by providing additional valuable information or resources. This mutual benefit can make your request more appealing.

Follow Up

If you don’t receive a response within a week or two, send a polite follow-up email. Persistence can often pay off, but be careful not to be too pushy.

Sample Outreach Email

Subject: Thank You for Mentioning [Your Brand] – Request for a Backlink

Hi [Recipient's Name],

I hope this email finds you well. My name is [Your Name], and I’m with [Your Company]. I wanted to thank you for mentioning [Your Brand] in your recent article, “[Article Title]”.

We appreciate the recognition and are thrilled that you found our work valuable. I noticed that while you mentioned [Your Brand], there isn’t a link back to our website. I believe that including a link could provide your readers with direct access to more detailed information and resources.

Here is the link to our website: [Your URL]

Thank you for your consideration, and please let me know if you have any questions.

Best regards,

[Your Name]
[Your Position]
[Your Contact Information]

Step 5: Track Your Results

After sending your outreach emails, it’s important to track the results to evaluate the effectiveness of your efforts:

Monitor Responses

Keep a detailed record of responses and outcomes. This will help you refine your outreach strategy and identify what works best.

Check for Backlinks

Use tools like Ahrefs, Moz, or SEMrush to verify if the backlinks have been added. These tools can help you monitor new backlinks and track their impact on your SEO.

Analyse Impact

Assess the impact of the new backlinks on your website’s traffic, domain authority, and search engine rankings. Use Google Analytics and your SEO tools to measure the performance improvements.

Step 6: Build Relationships

Converting unlinked mentions into backlinks is not just about the immediate gain; it’s about building long-term relationships with content creators and website owners. Here’s how to nurture these relationships:

Engage on Social Media

Follow and engage with the authors and websites that mention your brand. Share their content, comment on their posts, and show appreciation for their work.

Offer Value

Provide value to these relationships by offering guest posts, exclusive insights, or collaborative opportunities. This can create a mutually beneficial relationship that goes beyond just link building.

Maintain Communication

Keep in touch with your contacts periodically. Send them updates about your brand, share relevant news, and continue to express appreciation for their support.


Converting unlinked mentions into backlinks is a strategic and efficient way to boost your website’s SEO and drive traffic. By systematically identifying unlinked mentions, verifying their relevance and authority, preparing for effective outreach, and building lasting relationships, you can turn these opportunities into valuable backlinks. Persistence, politeness, and professionalism are key to successful outreach. Implementing these steps can significantly enhance your link-building efforts and contribute to the long-term success of your website.

At Niche Inbound, we specialise in helping businesses leverage existing recognition to improve their SEO performance. By following this guide, you can maximise the potential of unlinked mentions and take your link-building strategy to the next level.

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