Competitor Backlink Analysis: What To Look For

The effectiveness of your website’s SEO strategy depends on your link building efforts. When a website links to yours, a backlink is formed. In other words, a website incorporates a link to your website or a specific page on your website in its content.

So, why are backlinks important for your website, and why is it worthwhile to spend time and effort locating and copying the backlinks of competitors?

The basic solution is that backlinks aid in your website in search engine rankings. In fact, links and content make up the two main ranking variables, which provides you a great understanding of how important backlinks are to your website. More website visibility increases views, traffic, and the potential for increased revenue. Let’s investigate how…

Determine Who Your Rivals Are

You must determine who your rivals are before you look for backlink chances. This is an essential initial step in creating a strong backlink profile. You can start by classifying your rivals into two groups: those who compete with your website as a whole and those who do so on a page or keyword-by-page basis.

Investigating the Backlinks of Your Competitors

Now that you are aware of your rivals, you can start investigating their backlink profile. Use a backlink checker tool to look for competitor backlinks and determine the authority of the competition’s website.

Next, examine their inbound links. The external backlinks are the finest places to hunt for link chances. Then you can look at the most popular pages on your rival’s website.

After you know which posts are the most popular, you may search each one separately to determine why links to it are being made so frequently. You might want to see if the page utilises a lot of photographs or infographics or if the duration of the most popular posts is consistent.

In order to understand why a site decides to link to that post rather than the one you have on the same topic, you should search for trends. You should research which domains share your competitors’ backlinks most and whether those sites relate to your area or sector after considering how you might provide content that is better than theirs.

You can start the process of copying your rival’s backlinks and developing your own backlink profile once you have completed competitor backlink analysis and found these sites.

Provide Better Content Than Your Rivals

Keep in mind that content and backlinks are the two elements that will have the biggest impact on your search ranking. To compete with your rivals and perhaps even steal their backlinks, you want to make sure you have the greatest, most authoritative content available.

Discover which of your rivals’ material is most popular, then consider how you may improve upon it. Do you require additional information or greater organisation? Graphics, infographics, pictures, and charts are extremely popular. If suitable, using these in your material might help it advance.

Create Guest Posts For Websites Your Competitors Are Published

One of the simplest ways to earn a good backlink for your website is by guest posting. When you submit guest pieces to blogs, they frequently provide you with byline links in exchange for the writing, which results in an automatic backlink. Both sites can profit from the partnership if you write articles for them and they write ones for you.

You can use Google to conduct an advanced search using an author’s name, the term “guest post,” and the URL of the competitor’s website to learn where your competitors are guest blogging. To identify posts using the author’s headshot, you can use Google Chrome’s reverse image search feature.

Keep An Eye On Fresh Backlinks From Your Competitors

You can configure an alert for any fresh hyperlinks sent to rival pages. As soon as you receive an alert, you should contact the website to let them know how your content might benefit their website.

Make sure to act as swiftly as you can if you’re attempting to replicate backlinks in this manner. Timing is key since pages are more likely to be updated quickly after the original publishing. It’s a good idea to restrict the use of this technique to competing websites with certain pages or keywords. Competitors’ whole websites will gain a tonne of new backlinks every day, making it impossible to keep track of them.

Offer To Update Old Content

If you come across any obsolete information when researching, get in touch with the website and propose updating it in return for a link to your website. To improve your search engine rating, updating outdated content is ideal for obtaining backlinks on a range of websites.

If you don’t already have content prepared to replace the out-of-date information, this strategy might not be worthwhile. Unless, of course, you come across identically old content on numerous pages and may obtain a large number of backlinks from the same updated content.

It can also be worthwhile if the out-of-date material can be found on a page with a lot of traffic and a high domain authority that will boost your site’s search rankings.

Identify Broken Links

The best strategy to get backlinks is to identify broken links that exist on lots of different pages. You can provide your content as a replacement for a broken link to restore the page. You can also generate fresh content to correct the connections if necessary.


You can use competitor backlinks as a reference to determine how to get more connections from high-quality websites. But be careful to control your expectations as you mimic backlinks. If you want to beat your competitors rather than merely equal them, you need to employ a range of link-building tactics. But keep in mind that if you’re patient and produce the best content you can for your business, eventually your website will build a strong backlink profile.

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